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Areté Virtue Medallion
Areté Virtue Medallion
Areté Virtue Medallion
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Areté Virtue Medallion

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Heroic is thrilled to introduce the Areté Virtue Medallion, a tangible embodiment of virtue and a powerful reminder of the heroic potential within each of us. Crafted with meticulous attention to detail, these medallions serve as a daily touchstone, urging individuals to embody the principles of Areté—the pursuit of excellence and virtue—in their daily lives.

Derived from the ancient Greek concept of Areté, meaning excellence or virtue, the front of the coin proudly features the word "Areté," encapsulating the essence of the medallion. The Heroic Compass is pointed up, in the direction of Wisdom, a nod to "know the ultimate game and how to play it well". On the reverse side, the Heroic Virtues are artfully engraved, providing a visual representation of the Heroic virtues that guide individuals on their hero's journey of flourishing via eudaimonia.

In alignment with contemporary positive psychology, the Areté Virtue Medallion also draws inspiration from the teachings of luminaries like Martin Seligman, emphasizing the importance of living virtuously for enhanced well-being and flourishing. The design encourages a conscious reflection on the values that contribute to a positive and meaningful life.

Handcrafted in the United States by a custom mint with a rich legacy dating back to 1882, the Areté Virtue Medallion inherits a tradition of quality craftsmanship. The medallion pays homage to Bill Westman's iconic AA anniversary medallions, designed with the intention of being a personal talisman to reinforce commitment to a noble cause.

Serving as a companion to the recently launched book, Areté: Activate Your Heroic Potential, this medallion is a tangible symbol to accompany readers on their journey of self-actualization.

24g/0.85oz weight
39mm/1.54 inch diameter

P.S. Get the Medallion as part of a VIP Book Box OR with a purchase of 3+ books!